How I work to get your property sold according to your wishes
I have been thinking strategically for clients in business for 30-plus years. This gives me deep experience in how to strategize and market your home. And how to tell its story so that draws interest from buyers.
I’m going to meet you at your property and go through it. As I walk through, I’m going to ask you questions. What’s that stain? When was this replaced? When did you have a survey?
Here’s the thing to remember: I’m looking at your home critically so that I can:
- Make recommendations so your property is attractive to a wide range of Buyers so it sells at the highest possible price
- Market it successfully to Buyers
Whatever I recommend is always focused on getting your place sold.
There are usually one of three things my clients are looking for when selling their house:
- The highest price possible
- Sell it fast
- Off their hands as easily as possible
Sometimes one of these points takes priority. Other times it’s a mix.
The thing to remember with me, is that I’m not going to just put a sign in your yard and call it a day. I’m actively working on selling your property every week.
Before I put your listing on the market, I’ll give you my 10-Week Marketing Plan of what I’ll be doing every week.
I’ll also implement the marketing strength of Wilson Group Real Estate. Our marketing systems reach thousands of agents in Middle Tennessee. Your listing will also be on MLS (realtracs.com) and all major home search sites. And, most important, I’ll be talking about your listing with my Wilson Group colleagues. Since we know each other (a rare thing in some real estate firms), we’re familiar with each other’s Buyer and Seller needs. Which means we work together for the benefit of our clients.
To get your property looking great, I have a valued team of professionals. Contractors, electricians, painters, carpet installers, masons, etc. They can help you get your property looking incredible so it wows Buyers.
Most importantly, I’m going to be in touch with you every week. You select how you want to communicate and when, then you’ll hear from me every week at that time. I believe communication is the most important thing I do with my clients.
Why I should be your Seller’s Agent
- I’ve been a professional marketer for 33 years. More importantly, I’m a born marketer. Before I was a Realtor, I worked in some of the top national and regional advertising agencies in America. I know how to strategize, create and disseminate advertising and marketing ideas that people respond to. I’m always thinking about how to improve the marketing of your property. In fact, I can’t stop thinking about it.
- I’m a natural born storyteller which is key to marketing. We all love stories. Books, movies, TV, social media. A great story draws us in and keeps us reading. I’ve been a professional writer for 35 years. I look at every angle possible to tell your home’s story. And when Buyers love your home’s story, they’re likely to fall in love with your home.
- I’m always working to get your listing the highest price possible with the terms you want. My mind is constantly turning over new strategies to get you the price you’ll be happy with. (Gee, I wish I could get more sleep.) If timing is the most important factor in selling your home, then I’m focused on that. This includes how to bring in new offers. Going back to interested parties. Different negotiation tactics (price is only one). Getting it sold by a specific timeline.
- I’ll tell you the tough stuff. It’s not all peaches and cream getting your house sold. We’re going to work as a team. Sometimes we’re going to have an uncomfortable conversation which might include some things you don’t want to hear. I’m going to tell you that the kitchen needs an update and new carpeting in the primary. However, I’m telling you because I’m totally focused on getting your house sold.
- I’m with the real estate firm that other agents want to be with. Wilson Group Real Estate is an exceptional firm filled with elite agents. I like to say, the SEAL team of real estate professionals. There are about 100 of us. We all know and work with each other and for one another. We believe in full concierge service before, during and after our engagement with clients.
- I know how to use technology to sell your house. I’ve been working with technology since 1984 when my first computer had a glowing green screen. My last job in advertising was executive creative director/executive vice president of a digital ad agency where we did everything from social media to digital touch screens to augmented reality, virtual reality and high-end digital exhibits. I know how to use AI to get work done efficiently and the right digital tools and vehicles to make your listing stand out and get in front of the right buyers.
- I offer home protection on your major systems and appliances. Once you sign your listing agreement and up to your home closes, you have the option of having a no-cost ACHOSA Home Warranty. This warranty covers your home’s major systems and appliances. The coverage lasts until you close. Find out more here.
- I love what I do. Passion is the greatest driver in what I do. I love helping people with real estate. I’m here to help you create new memories to wherever you’re going after your sale. That’s my mission.
Here are the steps involved in a typical sale:
Why it’s smart pay a Buyer’s Agent Commission
At our initial consultation, I’ll ask if you want to offer Buyer’s Agent Compensation. It’s up to you if you want to offer this.
I recommend you do.
When we list your property, we want to attract as many Buyers as possible.
I know from experience most Buyers ask their agent to only show them listings that offer Buyer’s Agent Commission. So, if you don’t offer it, there’s a good possibility your property won’t get as many showings.
Without a Buyer’s Agent Commission, you’re shrinking the pool of potential Buyers for your listing.
Here’s how a Buyer’s Agent Commission actually increases a Buyer’s purchasing power for your listing.
Consider this scenario:
- Buyer is looking to purchase a home at $1,000,000.
- Buyer has $200,000 to put towards a home purchase
- Buyer plans to put 20% down towards the purchase and finance the remaining 80%.
Here’s how purchase price for this Buyer is affected by Buyer’s Agent Commission.
Seller’s Broker Offers Cooperating Commission of 3% to Buyer’s Broker
- Buyer has $200,000 to go towards purchase and financing
- $200,000 divided by 20% down payment = $1,000,000 Maximum Purchase Price
- Purchase Moves Forward!
Seller’s Broker Offers $0 to Buyer’s Broker so Buyer Must Pay 3% Directly to Their Broker
- Buyer has $200,000 to put towards purchase
- Buyer sets $30,000 aside to pay Buyer’s Broker
- Buyer has $170,000 to go towards purchase and financing
- $170,000 divided by 20% down payment = $850,000 Maximum Purchase Price
- Purchase Does NOT Move Forward.
I love to market and sell anything
Marketing, advertising and selling are part of my being.
I put my experience, strategic smarts and proven creativity to work when I list your property.
In addition to creative expertise, I’m versed in all manner of social media. You can find me on LinkedIn, Facebook, Instagram and YouTube. I examine every media vehicle at my disposal and use the right tool(s) for your listing. I’m somewhat of an attention hound, so social media is second nature to me.
Part of my advertising and branding career involved working with communities to create and promote their brand. This experience taught me how people inside and outside of localities think about specific areas. I know how to size-up a community and neighborhood to position it and your property within it.
What’s even more important—I love talking to people. When I have a listing I’m constantly talking about it. I reach out face-to-face, through email, phone calls, whatever. I’m one of those who still like talking to people directly.
“When my husband and I decided to sell our home and move to Hendersonville, I called Kevin to assist with both transactions. And just like my previous interactions with him, he led us in the most professional and caring manner. But … I already knew he would. Many thanks, Kevin, for everything you did to make our move possible.” —Patty Dondeville
